I had the honor of designing an upscale pie box for Jeff Kraus, owner and chef of Crepe Bar in Tempe, AZ. Every year he competes in the Phoenix New Times Pie Social, a charitable event showcasing some of the best local chefs and bakers innovative and delicious new pie creations.
Wanting to impress the judges with both flavor and presentation, Jeff was working on a pie that would be served warm, but would also feature cold elements. He commissioned a design concept that could handle both hot and cold sources in the same vessel. After great collaboration we came up with a concept that used removable drawers with hidden heat/cold storage. The box design was inspired by Crepe Bar’s interior design and aesthetic.
After several more meetings and testing opportunities, we ultimately went with a stripped down, smaller version of the box concept. Jeff's pie didn't win best overall, but he did win for 'Best Overall Presentation'! (I like to believe the box had a small part in that)